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"Designers work for the style of customization, we work for functional high quality"
Salvatore Picucci, Lemi Group business management consultant:
“The freedom of the designer and the product quality are the new core elements for wellness materials.
Freedom of the designer to add its unmistakable “stylistic touch” and product quality: these are the new core elements for wellness materials. This indissoluble binomial (whose components both play a relevant role) has been improved according to the Lemi vision, which says that the spa table is meant to become the most significant piece of furniture of a beauty & spa cabin.
 As an international reference point in the luxury segment for technologically advanced wellness equipment, Lemi Group transformed the reality of a complicated demand in a marketing strategy, capable of involving the designer in order to act with more effectiveness: this is the core of the Equilbrium line philosophy,
an exclusive experience that, by selecting alternative materials, engages the senses according to your taste and style. Feeling Glam (modern materials with glossy and flat lacquered finish for an essential and minimal style), Feeling Wood (available in a wide selection of natural wood finishing and material for a warm and welcoming style) and Feeling Water (material and technology designed to exalt the use of water in its various forms).
 Nowadays a marked customization, which is conceived during the product’s initial design phase, can turn a functional product into something extraordinary, bending forms and materials to create exclusive customized ambiances and atmospheres: Aemotio Spa is one of the most appreciated projects, a unique and multifaceted design concept which incorporates the most modern treatment techniques with no limits in its ways of appearing.
Aemotio Spa integrates six different technologies, combining high product functionality and a wide variety of materials: after a long reflection, we decided to carry out a strategic marketing choice, that is, the creation of a special covering that strongly characterizes the product and can be customized according to the designers’ whishes and sensitivity.
The covering of Aemotio Spa is made of Dibond®, a composite panel made up of thin layers of aluminum with a polyethylene core, particularly indicated to assume three-dimensional shapes thanks to its back-side profiling. This special material is available in different finishes, from a mirror-like surface to anodized steel, copper and gold surfaces: a perfect base for any type of silk-screen painting or high definition photographs, or else for use with sprays and auto-adhesive films.
Aemotio Spa can be considered as a true “bridge” between style and functionality. This is the new path to be taken because the market demands it, customers notice it and designers have been waiting for it.
To sum up, we think that Lemi Group perfectly performed our two different expectations. We consider Aemotio Spa a concrete example of “clean sweep”, a palette that designers can shape in their likeness, an item that Spa Managers can present, being sure that they own the best technology and the highest quality and functionality, without giving up the extreme customization that makes this object truly exclusive.
Salvatore Picucci
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